Have you Gone Google?
A landmark study by White Stratus has shown that Google is making significant inroads into the enterprise software market - a market traditionally dominated by Microsoft. The study, which polled over 2000 enterprises in the US with more than 250 employees found that on average almost 1 in 5 of them were now running the cloud-based Google Apps solution in their organizations.
The study also assesses:
- Google Apps penetration by industry type
- Google Apps penetration by size of organization
- Google Apps deployment profiles (types of products deployed)
- Google Apps usage styles (pilot, enterprise-wide rollout)
This study suggests that Google has a toehold in a large share of the enterprise market in the US, and is well positioned to expand its presence, at the expense of Microsoft, in the coming years.