A landmark study by White Stratus has shown that Google is making significant inroads into the enterprise software market – a market traditionally dominated by Microsoft. The study, which polled over 2000 enterprises in the US with more than 250 employees found that on average almost 1 in 5 of them were now running the cloud-based Google Apps solution in their organizations.

The study also assesses:

  • Google Apps penetration by industry type
  • Google Apps penetration by size of organization
  • Google Apps deployment profiles (types of products deployed)
  • Google Apps usage styles (pilot, enterprise-wide rollout)

This study suggests that Google has a toehold in a large share of the enterprise market in the US, and is well positioned to expand its presence, at the expense of Microsoft, in the coming years.


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